Fashion Consumer Sciences Minor


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The Fashion Consumer Sciences Minor is the juncture where “fashion meets business”. The Fashion Consumer Sciences Minor consists of six classes all taught online during the Fall and Spring semesters, as well as Summer sessions. Our students have the ability to complete the Fashion Minor in two summer semesters.

FITS  204 - Consumers, Fashion, and the Economy
A study of consumer behavior and fashion adoption processes in contemporary society, the nature of fashion theories, the life-cycle, social and cultural processes and evolution of fashion, and the role of fashion in the global economy in general and in the fashion business industry in particular.

FITS 215 - Introduction to Fashion Retailing
A comprehensive overview of how the fashion business works. The course will feature topics covering the past and present in fashion personalities, fads, pop culture, product development and retail. The class will go through examples of people, principles, management practices, and retailer. In addition, we will examine fashions ethical awareness of the twenty first century.

FITS  333 - Fashion Promotion
The fashion industry is, ever-changing and a greater understanding of all aspects of fashion promotion is necessary for student success. Communicating effectively across a range of platforms with respect to the consumer and maintaining consistency to navigate the global landscape in fashion communication along with managing emerging trends in social marketing and event planning is necessary for all fashion promotion.

Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit. Students plan and develop sales promotion activities in order to achieve specific marketing and communications objectives. Both business-to-business and business-to-consumer sales promotion campaigns are developed

This online course provides an analysis of the principles and practices of e-commerce in fashion retailing and their relationship to customer service integrated as fashion promotion. Topics included a survey of brick & mortar fashion customer, its technology underpinnings; understanding and communicating with the e-customer. Case studies and projects will be used to apply the concepts.
FITS  335 - Fashion Forecasting and Research Trends
Develop the science of predicting future fashion trends. Learn the relationship between forecasting, trend prediction, external, social changes, and historical style movements. Analyze past styled movements and establish an understanding of historical context, consumer trends, buying patterns, fads, and cults. Research color palettes, surface and fabric trends and concepts, form and silhouette changes, and product shifts. Learn to synthesis trends for new product by gaining insight into consumers' attitudes and lifestyles phases.

FITS  345 - Science of Textiles
This course integrates the chemical composition, molecular arrangement, and physical structure of natural and manufactured fibers. Yarn and fabric manufacturing processes as well as finishing techniques are included. Attention is given to how these characteristics and techniques affect function, performance, and quality of textile products.

FITS  435 - Society, Culture & Fashion
Universally, people make daily choices about what to or not to wear. This course presents  a comparative examination of fashion across different cultural perspectives using Western and non-Western examples; we will take a three-pronged approach to distinguish dress across cultures, uncovering its relationship to human beings as biological, aesthetic, and social creatures. We will review readings collected from course text books, academic journals and other current articles from magazines and newspapers.  In addition we will analyze the complexity of dress from a multidisciplinary perspective. Therefore we will explore topics that include anthropology, sociology, economics, fine arts, religion , natural sciences and technological changes.

Learn more about the academic requirements and advising information regarding the Fashion Consumer Sciences Minor at

Note: There is a new Fashion Major available. See the Fashion Major Checklist here. Fashion Checklist 2021 - 2022 Fillable.pdf

FITS Course Offering List for Spring 2022

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