Students at the Norton School of Human Ecology’s Apparel Production class will have their designs serve as inspiration for Arizona Replay, a clothing line that transforms retired football uniforms and thrifted items into one-of-a-kind garments and accessories. The clothing line is the result of a collaboration with UArizona Marketing and Brand Management and will only be sold in pop-up shops.
Elizabeth Heuisler, an assistant professor of practice in the Norton School, started the Apparel Production class in 2019 with a mission to provide students with a deeper understanding of how to create well-fitting, appealing garments and how to market them to the correct audience. "This class is a really great experience for students, even if they're not going into the fashion industry," Heuisler said. "I want the students to see that designing clothing is more than knowing what looks good. It's hard work.”