Tap into human behavior to improve sustainable buying, social commerce and brand innovation from a customer-centric perspective.
The B.S. in Retailing and Consumer Science combines the study of consumer behavior with a wide variety of merchandising specialties, such as marketing, management, technology and sustainable product development. As a student in this program, you'll become a leader in global retailing, consumer products and customer experience, making you a top-tier applicant in careers ranging from media manager to merchandise buyer. Our program has over four decades of facilitating competitive internships and successful career launches for our students, and you could be one of them!
The College of Agriculture, Life & Environmental Sciences offers $1 million in scholarships to our students! Combine these options with university scholarships and support from privately funded scholarships and you're well on your way to achieving your educational goals at a price you can afford.
Students in the Norton School of Human Ecology have exclusive access to nearly $230,000 program-specific scholarships, awarded from 35 different scholarships -- in addition to $230,000 in scholarships that are available to all or most CALES students.
A degree in Retailing & Consumer Science prepares you for analytical and business management careers in the retail industry. It can also serve as a springboard for graduate school. According to the U.S. Bureau of Labor Statistics, the median pay for advanced careers in the retail industry, like merchandise buying, starts at $77,180 per year (2023).
Although your career possibilities are limitless, here are some example career paths our students follow:
- Merchandise Buyer: buy products and services for organizations. Purchasing managers oversee the work of buyers and purchasing agents.
- Supply Chain Manager/Logistics Analyst: analyze and coordinate an organization’s supply chain to meet consumer demands.
- Retail Operations Manager: use data, mathematics and logic to help solve complex industry issues.
- Marketing & Brand Managers: plan programs to generate interest in products, services and organizations.
- Project Manager: coordinate the budget, schedule, staffing, and other details of a project.
The B.S. in Retailing & Consumer Science gives you access to unique courses that prepare you for lucrative career in retail marketing, analytics and business management, such as:
| Retail Communications Strategy |
| Retail Business Analysis |
| Merchandising Planning and Control |
| Consumers and Globalization |
| Retail Innovation and Entrepreneurship |
| Customer Experience Management |
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