FITS 400 Digital Revolution and Cultural Trends: The Influencer Phenomenon

The rise of the digital influencer has propelled billions of marketing and advertising dollars into the social media economy. The construction and cultivation of influencers has resulted in self-branding, micro-celebrities who are Instafamous. The fashion industry has greatly benefited from this rapidly growing, dynamic, new digital space. This course will examine the influencer industry through close readings, videos, and in-depth analysis. Students will learn about how influencers create online personas, perform digital labor, and participate in the attention economy to commodify their labor. The course will further unpack the pros and cons of influencer culture, and question whether the future of human influencers will be replaced by CGI influencers (Computer Generated Imagery).