Spring 2024

RCSC 316A Retail Business Analysis Lab

Intermediate retail business analysis using Microsoft Excel and other computer applications. Identify, define, assess, and apply business analysis techniques and practice competencies important to retail business analysis, including forecasting, sensitivity analysis, data management, and data visualization. This lab is designed to support the learning objectives and related activities in RCSC 316 Retail Business Analysis.

Units
1
Course Terms

RCSC 316 Retail Business Analysis

Develop competencies essential in retail business analysis. Explore the fundamentals of business analysis and apply analysis techniques in retail situations, including basic financial performance analysis, pro-forma financial projections, business model simulation, sensitivity analysis, and return on investment (ROI) analysis. Particular attention will be given to practical techniques used by business analysts in the retailing industry.

Units
3
Other Information
Honors Course
Honors Contract Course
Honors Course
Course Terms

RCSC 315 Retail Communications Strategy

Apply integrated marketing communications (IMC) in the retail environment. Explore the IMC planning process to effectively use advertising, public relations, direct marketing, sales promotion, personal selling, visual merchandising, and digital/social media. Research, create, organize, and present marketing communication campaigns.

Units
3
Course Terms

RCSC 240 Consumer Behavior

Explore consumer behavior and the decision-making processes involved when individuals or groups, select, purchase, use or dispose of products and services to satisfy needs and desires. Discuss consumer behavior theories and practical applications of the concepts to real-world consumption activities.

Units
3

RCSC 220 Markets, Finance and Retailing

Survey of financial concepts and principles in the context of the consumer marketplace and retailing business. Students will use economic theory and financial analysis to relate consumer actions, business decisions, and financial performance. Topics include demand and supply, price elasticity, consumer choice, and profit maximization, along with accounting principles, financial statement analysis, and business opportunity evaluation.

Units
3
Course Terms

RCSC 205A Merchandise Planning and Control/Buying Lab

This introduction to Microsoft Excel for merchandising and retail buying decision making includes the use of basic mathematical operations, formulas and functions, formatting, and creating charts and graphs. This lab is designed to support the learning objectives and related activities in RCSC 205: Merchandise Planning and Control.

Units
1

RCSC 205 Merchandise Planning and Control

This course is essential for anyone seeking a career in the retailing industry in fields such as merchandising, buying, planning, retail marketing, operations, sales, and brand management. Topics include retail planning and control procedures, computing prices and markups, inventory control, sales reporting, productivity metrics, and retail calendar impact. It includes discussions on current industry developments and students learn about practical business decisions that increase profitability.

Units
3

RCSC 197A RCSC Academic Culture

Successfully transition into the Retailing and Consumer Sciences (RCSC) major. Explore ethical and professional behavior within the RCSC program, content and sequencing of courses, and careers in retailing through discussions, in-class activities, and writing assignments.

Units
1
Course Terms

RCSC 114 Introduction to Retailing

Gain insight into the dynamic world of retailing and many facets of the business of retailing from a consumer-centric perspective. Explore how a retail business works, the issues and challenges involved in retailing, and the future of retailing. Topics include retail management and business practices, consumer behavior, and career options in this exciting industry.

Units
3
Other Information
Honors Course
Honors Contract Course
Honors Contract Course
Honors Contract Course
Honors Contract Course
Honors Course
Honors Contract Course
Honors Contract Course