Society-Ready Graduates
Internship for Careers in Retailing and Consumer Sciences
Impact Nugget
Each year approximately 65-75 students from the Retailing and Consumer
Sciences major participate in a retail industry internship; of this
group, 65 percent are offered permanent placement at the conclusion
of the internship, and another 10 percent are offered priority status
for placement upon graduation, but a specific position is not held for
them. These numbers prove significant due to the highly competitive
nature for entry level executive positions in the retailing industry.
Issue
Demand exceeds supply for graduates who can fill jobs in the expanding
field of retailing. According to the National Retail Federation's Retail
Industry Indicators, retail added 3.3 million new jobs between 1988
and 1998. Projections are for 3 million new retail jobs by 2008 for
a grand total of 25.4 million jobs throughout the industry. One in five
American workers is employed in retail - with register sales exceeding
$3 trillion last year. To meet this need many employers recruit through
Career Centers to identify candidates for both internships and career
placement. According to the 2003 NACE Job Outlook Survey, experiential
education programs are the number one tool used for recruiting graduates.
What has been done?
The University of Arizona College of Agriculture and Life Sciences offers
a program of undergraduate and graduate study in Retailing and Consumer
Sciences. The rigorous, comprehensive curriculum offers courses in global
retailing, services retailing, e-commerce, supply-chain management and
leadership development. Eligible students complete structured internships
in a variety of retail formats worldwide. These have included department
stores, discount retailing and specialty retailers.
In addition, the Students in Free Enterprise (SIFE) team is an extracurricular
activity where students are given the chance to develop leadership,
mentoring, teamwork and communication skills, by learning, teaching
and practicing the fundamentals of free enterprise. The Southwest Retail
Center that is affiliated with the Retailing and Consumer Sciences Division
facilitates the connection between academic instruction and experiential
learning.
Impact
Each year approximately 65-75 students from the Retailing and Consumer
Sciences major participate in an internship These internships are primarily
in the retail industry, ranging from corporate retailing and marketing
offices to in-store internships, to working with key fashion designers.
Of this group, 65 percent are offered permanent placement at the conclusion
of the internship. In addition, another 10 percent are offered priority
status for placement upon graduation, but a specific position is not
held for them. These numbers prove significant due to the highly competitive
nature for entry level executive positions in the retailing industry.
More than 80 percent of the interns reported in 2004 that the internship
was helpful in developing their career goals and leadership skills.
Sixty-five percent of the interns were paid; they reported that being
paid for an internship made them feel as though they were actually working
for a company, not just interning. They also enjoyed interfacing with
the executives and leaders in the retailing industry. These exchanges
enabled the students to see what the expectations for specific employment
required. The internship program proves to be a win-win situation for
both the employers and the students every year. The students are given
visibility in the largest industry which contributes significantly to
their employability upon graduation. The employers are allowed the opportunity
to put the student through their program and be able to see where the
student could ultimately be within the company. The employers state
that “long-range planning proves to be a significant positive
factor for their companies.” Permanent positions include merchandise
analyst, assistant buyer, merchandiser, buyer, store manager, and HR
recruiter. Students report the most exciting part of their internship
was:
“Seeing both sides of the business–storeline and merchant.
I was also able to meet many people at the company–the CEO, CFO,
VP Credit, VP HR and many more.”
“Networking with so many people at all levels. Also, working
in three different areas- a department, human resources, and in a buying
office.”
“Working in retail for the first time, seeing how much respect
they had for my views.”
“Going to headquarters in Troy, Michigan and getting to meet
different directors.”
Funding
The University of Arizona College of Agriculture and Life Sciences
Corporate support: Bear Creek Corporation; Bridgestone/Firestone; Enterprise
Rent-A-Car; Federated Department Stores; IBM: International Council
of Shopping Centers Foundation; JCPenney Company, Inc.; Kmart Corporation;
KPMG; Macy's West; Mervyn's California; Nordstrom; Office Depot; PETsMART;
Philip Morris USA; Sears Roebuck & Co.; Strategic Mindshare; Target
Corporation; Walgreens; Wal*Mart Stores, Inc.
Contact
Melinda Burke, director
Center for Retailing and Consumer Sciences
Educational Research
Sam Walton Faculty Fellow
The University of Arizona
PO Box 210033, Tucson, AZ 85721-0033
Tel: (520) 621-1140, FAX: (520) 621-3209
Email: mburke@ag.arizna.edu
Website: http://cals.arizona.edu/fcs/crcs/
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